In 1979 they updated these initial three offerings with new designs, and then added four more scents. Here’s an example of one of those certificates (with a later sticker applied as an example…) The first three scents were Banana, Bubble Gum and Peanut. They were released in tandem with awards certificates that teachers could hand out to kids for doing a good job. Sadly I haven’t been able to track down physical copies of their first three scratch and sniff stickers (though I have seen them before), as they were sold directly to teachers back in 1978 and are very hard to find on the secondary market. Though their initial 10 designs were nowhere near as interesting as the bulk of their 80s catalog, these first sticker sets were integral to positioning them for greatness. Though they made a name for themselves with a series of branded bulletin boards and flash card sets through the 60s and early 70s, it was their foresight to tinker in the scented sticker game in the mid to late 70s that led them to become a huge player in the sticker boom of the 80s. Whether it’s graphically fun award certificates, wipe-able signs, or stickers, Trend has been literally all over American classrooms for over fifty years, and they’re still going strong in 2020. The company, started in 1967 by husband and wife duo John and Kay Fredericks, has been specializing in elementary school support aids and educational paper products ranging from decorative board borders to flash card sets. I’ve talked at length about these on the site before, but after years of researching the collecting these I think I finally have a better idea of the length and breadth of the company’s offerings during my favorite decade, enough so that I feel fairly confident that contained below is the Complete Trend Stinky Stickers of the 80s. As a company, Trend put out a number of different styles of stickers, a good number of which were scented, but the ones that I’m writing about today are the classics, the one and a quarter inch round stickers with the plethora of scent varieties, depicted by numerous anthropomorphic food and item drawings. Whether you snagged one on your graded homework assignment, traded them with kids at school, or begged your parents for packs of full sheets when you were forced to go into a Hallmark store, these sniffy/stinky stickers touched almost everyone at some point. In the 80s there was probably no sticker more ubiquitous than the Trend Enterprises Stinky Stickers (their flagship scratch and sniff offering).
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